Analysis of the market demographics, segmentation, competition, barriers to entry among many other aspects will lay the fundamentals for a better understanding of the environment a business enterprise will face.
From an investor perspective, having a market analysis is a demonstration that there is solid knowledge of the market and size that allows a sustainable growth of the business.
A market analysis is displayed in a writing report and is used to inform planners, investors, purchasers, sales force and other stakeholders of a business in their process of decision making.
